Callicarpa rubella
Beauty Berry
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Beauty Berry (Callicarpa rubella) - Description
Callicarpa rubella is a species of beautyberry. It is a shrub that produces pink or purple flowers followed by dark-purple berries. The berries are actually drupes. It is grown in gardens as an ornamental plant. The fruit attracts wildlife such as birds.
Beauty Berry (Callicarpa rubella) - Blooming
Flowers are small clusters of lilac or pink that appear in the summer. Purple or violet fruits persist on the stem well into winter. Fruits best during long, hot summers.
Beauty Berry (Callicarpa rubella) - Growth
These deciduous shrubs perform well in either full sun or light shade. Normally grown for their long arching stems and fruit display. Can survive in the coldest of regions, but may die back in frosts with sprouts from the roots appearing in the spring. In less hardy, frost-prone areas, grow Callicarpa in a cool greenhouse. In summer, move plants outdoors.
Beauty Berry (Callicarpa rubella) - Planting
In autumn or spring, sow seeds in a cold frame using containers. Can also propagate from cuttings: softwood in spring, or semi-ripe in summer.
Beauty Berry (Callicarpa rubella) - Pest
Dieback, leaf scorch, fungal leaf spots, black mildew, and cottony camellia are common problems.
Beauty Berry (Callicarpa rubella) - Interesting facts
Scientists have discovered that American Beautyberry is a natural insect repellant. The berries have also been used to make wine.
Beauty Berry (Callicarpa rubella) - Soil and irrigation
Needs moderate to regular water. Does best in fertile, well-drained soil. Water freely during the growing season, moderately in winter.
