A URL is the sum of the subsets of characters that provide access to a specific website. Acronym for Uniform Resource Locator; literally ‘uniform resource locator’, it is unique on every page. To have an optimized SEO following the standards of Google search engines, a URL must be well-thought-out.
Focus on SEO
Concretely, the term SEO (Search Engine Optimization) means search engine optimization. It is a component of referencing and corresponds to the natural referencing of a website. It is its francization that gave birth to the phrase “SEO optimization”. Its purpose is to shape the content of a website so that it appears on the first page of Google results when a user searches it.
Google’s main objective is the satisfaction of its visitors, it uses filtering tools that analyze in a uniform manner, according to its requirements, the site contents before selecting those to display. This is why it is up to each owner to create optimized URLs if they want to appear on the front page of Google search results.
What is an Optimized URL?
An optimized URL is above all one that targets specific keywords. It is therefore essential to choose words that are easy to read, both for users and for search engines. This is why a URL should describe the content of your site in a relevant way. Here are some optimization precautions:
- An effective domain name: it must be attractive by its originality, and above all easy to remember. Maximum 3 words are sufficient.
- Avoid subdomains: Because a subdomain is considered a separate website by search engine filters, its use may affect your understanding of your sites’ goals.
- Security under https: it undoubtedly optimizes your compatibility with the Google algorithm and allows you to gain the trust of the Internet user. Moreover, Google has affirmed the gradual elimination of results from non-https sites.
- Insert target keywords: engines and users find it interesting since it clearly announces the content of the link in question.
URL optimization in SEO: structuring has a say
Structuring is the cornerstone of a URL’s effectiveness. Indeed, a good SEO goes through a well-crafted URL.
First, the keywords advertised in a URL must match the keywords that appear in the content of articles on the site. However, there shouldn’t be over-repetition when writing. Otherwise, the item will be labeled a jam. Then, as important as the precision of the choice of keywords maybe, a mileage URL can quickly be detected as spam.
Another aspect is the use of special signs. Contrary to what one might think, the stroke of 6 is preferable to that of 8 when you want to include separations between words. The sharp is also to be used with caution. Any word that follows it is ignored by search engines.
In short, URL optimization is to SEO what the first floor is to a building.
